One of my biggest concerns in the digital marketing world mirrors what so many of us are feeling in society as a whole: we’re overly connected, flooded with information, and doing too much. Are we saying yes to too much—forsaking quality and strategy for quantity? I often hear, “We’re posting at least once a day, and we’re still not seeing results.”  But posting every day isn’t a strategy—and more often than not, it exhausts your team while creating white noise instead of meaningful...

To my friends, I don’t care what your worldview is. Well, I do in the sense that I long for everyone to know Jesus, because He’s given me hope, life, and a future. I share the gospel because I believe Christ is the only remedy for the darkness in this world and for the sin and hate in our hearts. In that sense, yes, I want to stand up, share the truth, and encourage you to believe as I do… because I’ve experienced the power of God who raised Jesus from the dead. But when it comes to...

Hey guys! Something I often hear is how convenient social media scheduling tools are. My response is: are people seeing your posts? Have...